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What does hemp oil have to do with the most important system of physiology in the body: the endocannabinoid system (ECS)?

The ECS was discovered in mid-1990 by researcher Dr. Ralph Mechoulam. It was found that the ECS is an integral part of our physiologies responsible for maintaining order and balance across all other systems from the circulatory, digestive and reproductive, to the nervous system and hemp plays a crucial role...


The ECS develops before 14-weeks of gestation and is involved in regulating brain development, motor control, cognition and emotional responses through compounds naturally produced by the body called endo-cannabinoids; specifically, anandamide (AEA) and 2-arachidonoylglycerol (2-AG). 

Endo-cannabinoids have been found in mothers breast milk at 8-weeks and these compounds hold untold benefits in infant development; from facilitating the suckling response and regulating appetite to enhancing feeding behaviour. 

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found in all mammals

This system is found in all mammals from dogs to dolphins. If you were to imagine how it works visually, it looks like little locks called receptors. These receptors are called cannabinoid-1 (CB1) and cannabinoid-2 (CB2) and make up 2% of the human genome. There are more cannabinoid receptors in our brain than neurotransmitters. 

They are keyed to the endo-cannabinoids our body naturally produces (AEA & 2-AG) and to the phyto-cannabinoids produced by plants (CBD, THC, CBG, CBN etc.) 

bringing balance

Both cannabinoids hold the shape of a key that fit perfectly into the little locks located throughout your entire body from your brain and gut to your immune cells. Unlocking your body’s own internal medicine cabinet (the ECS), to activate order and balance in areas of the body responsible for regulating sleep, balanced mood, pain, inflammation and the immune system.

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But when one system of the body has a cannabinoid deficiency, disturbances in healthy patterns will occur such as poor sleep, mood imbalances, chronic pain and autoimmunity. A cannabinoid deficient ECS puts all other systems under stress and at risk of imbalance and disturbance.


Humans have been cultivating the cannabinoid-rich hemp plant for 10,000 years, dating back to the ancient Egyptians who used the plant for its many rejuvenating properties and industrial uses.

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Since the 1930 ban on the growing of hemp and the resulting disappearance of cannabinoids from our food supply, we’ve seen an alarming decline in the health of the population over the past century. However, since legalisation in 2018, New Zealand farmers have been changing to the superfood for its fast-growing high-yield crop and full nutrient-rich profile and with less than 0.3% THC content (hemp will not get you “high”).


There is a system inside of us that produces cannabinoids and is specifically designed to accept only them. This is overwhelming proof of hemp’s efficacy.

"A unique system, critical for our health, and in all of our main organs and tissues. It is responsive to system demand and environmental conditions."Ministry of Health 2008 report

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Can't find your question? Contact us or use the "?" button to the right of your screen

Is hemp oil any good?

A high quality oil extracted from organic hemp seed contains highly nutritious compounds such as essential omega fatty acids, vitamins, and minerals that can have benefits in supporting overall health and wellbeing. A study from 2014 found the lipid profile of hemp seed oil to be rich in healthful oils and fatty acids.

Is CBD oil and hemp oil the same thing?

The most significant difference between CBD oil and hemp oil is in the fact that hemp oil has little to no CBD content. Hemp oil products are produced by cold-pressing hemp seeds into an omega-rich culinary oil. CBD is made through extracting cannabidiol from the flowers, leaves and stalks of the hemp plant.

Can you buy CBD oil from chemists?

Pending the country and state laws in which you're wishing to purchase CBD oil from, will depend on the answer to this question. In New Zealand, people can legally purchase CBD oil from a pharmacy with a prescription, whereas in Canada you can buy pharmaceutical grade cannabidiol from a dispensary without a prescription. Before purchasing CBD oil online from an overseas supplier, check your local laws to avoid having your products seized by customs.

What is the difference between hemp and marijuana?

The main difference between hemp vs marijuana is in the tetrahydrocannabinol (THC) content. Hemp and marijuana are simply different varieties of the cannabis plant, in much the same way granny smith and macintosh are different varieties of apple produce. Marijuana typically contains over 15 percent THC (responsible for its psychoactive effects), whereas the legal limit of THC in hemp must be less than 0.3% in New Zealand and in many other countries.